Platinum jewellery is expected to be a popular choice for men looking to buy something special this Valentine's Day. Platinum was accepted as a precious metal after only the second half of the 19th century and has a deep luster and a rich, white colour. It is rarer and heavier than all other precious metals and is considered to be more valuable than gold.
Platinum is often used to set the most valuable gems to produce the finest jewellery. Platinum is one of the most popular metals of choice for ring settings, because the strength and colour of platinum enhances the brilliance and depth of diamonds and precious stones
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